From the top down, every individual in the organization has a role to play in crisis communications. From the Mayor or CEO, to entry-level employees, everyone communicates about the crisis. Trying to control unauthorized communications by directing employees to respond with “no comment” is ineffective at best, and bad PR at worst.
Managing these communications plays a pivotal role in whether, or if, the organization can survive the crisis.
This program is designed for organizational leaders, including human resources professionals who want to ensure that their organization is prepared to communicate effectively should a crisis occur.